About FULFIL
Bringing the science of ‘us’ to family enterprise.
FULFIL brings together expertise in social and organisational psychology, research and advisory practice to help families build and sustain harmony across generations.
We work with the different perspectives within a family to strengthen a shared sense of ‘us’—helping people navigate succession, change and their future together.
Why FULFIL exists
Helping families shape what comes next, together.
Succession and change raise questions about what a family wants to carry forward—and how each generation can help shape its future.
We help families understand the perspectives across generations, family branches and business roles, and build a shared direction together.
Harmony means being able to work through differences while sustaining a shared sense of ‘us’.
Who we work with
Families and the people who advise them.
-
Families in business
Families navigating succession, changing roles and shared decisions. We work across generations and family branches, including those involved in the business and those outside it.
-
Families navigating wealth and legacy
Families considering what their wealth and legacy mean for their future together, including after a business sale. We help them explore shared purpose and the place of each generation.
-
Family offices and professional advisers
Advisers seeking specialist support with the psychological and relational dimensions of family enterprise. We help families explore different perspectives and build shared understanding around important decisions.
Our work complements the financial, legal and commercial advice families receive. Where helpful, we work alongside their existing advisers, with the family’s agreement.
Our team
Research expertise.
Practical experience.
Our team brings together social and organisational psychology, advisory practice and firsthand experience of family business.
Ross Barclay
Co-Founder & Director
Ross brings strategy expertise and firsthand experience as a third-generation family business leader, with an understanding of the relationships and decisions involved in family enterprise.
Read profile Close profile
Experience and focus
- A decade of experience in finance and aged care.
- Strategy and leadership experience within a multigenerational family business.
- Brings a practical understanding of the challenges families face as business and family roles evolve.
Qualifications
- Master of Business Administration
- Bachelor of Business (Finance and Economics)
- Master of Business Psychology — in progress
Professor Alex Haslam AM
Co-Founder & Director
Alex brings expertise in leadership, shared identity and group dynamics. His research informs how FULFIL works with different perspectives to build shared understanding and direction.
Read profile Close profile
Experience and focus
- Professor of Psychology with extensive research on leadership, identity and group processes.
- Examines how a shared sense of “us” shapes leadership and collective action.
- Member of the Order of Australia for contributions to psychology.
Qualifications
- Doctor of Philosophy
- Bachelor (Honours)
Professor Catherine Haslam
Co-Founder & Director
Catherine brings expertise in identity, social connection and wellbeing through life transitions. Her work informs how FULFIL helps families sustain belonging as roles and circumstances change.
Read profile Close profile
Experience and focus
- Professor of Clinical Psychology researching identity, social connectedness and wellbeing.
- Focuses on the role of group belonging in supporting people through life transitions.
- Co-author of major works on the social cure: how social groups can support health and wellbeing.
Qualifications
- Doctor of Philosophy
- Master of Arts (Clinical Psychology)
- Bachelor of Science
Dr Blake McMillan
Co-Founder & Director
Blake translates research on shared identity into practical ways of understanding different perspectives, strengthening connection and working through change.
Read profile Close profile
Experience and focus
- Applied researcher and adviser translating social identity research into practice.
- Works across facilitation, organisational diagnostics, leadership development and implementation.
- Experience working with executive teams and governments in Australia and internationally.
Qualifications
- PhD (Organisational Psychology)
- BSc (Hons) (Psychology)
- BA/BBus (Psychology & HRM)
- Certificate IV in Training and Assessment
- IECL Organisational Coaching Level 1
Dr Tarli Young
Co-Founder & Director
Tarli brings research, facilitation and coaching expertise to understanding how belonging and social connection can support wellbeing through change.
Read profile Close profile
Experience and focus
- Workplace wellbeing specialist with expertise in identity, psychological safety and group performance.
- Designs and evaluates identity-based programmes across health, education and industry.
- Combines research, facilitation, coaching and reflective practice.
Qualifications
- PhD (Clinical and Organisational Psychology)
- Master of Applied Positive Psychology
- Graduate Certificate of Applied Law
- Bachelor of Arts
- Diploma of Business
- IECL Organisational Coaching Level 1
Specialist advisory
grounded in science
FULFIL is a specialist advisory and education firm that helps families create, advance, represent and embed a shared sense of 'us'. This forms the foundation for unity, legacy and enduring enterprise across generations.
Fostering Unity and Legacy through Family Identity Leadership
FAMILY-OWNED BUSINESSES
Particularly during generational transition, succession planning, or when early signs of disconnection emerge within the family system.
NEXT GENERATION FAMILIES
Families anticipating ownership transfer or increased involvement of the next generation who want to build identity before problems arise.
FAMILY OFFICES & ADVISORS
Legal advisors and private wealth firms seeking specialist support with the identity, relationship and governance dimensions of family enterprise.
The people
behind FULFIL
FULFIL brings together world-leading researchers and experienced practitioners who operate at the intersection of psychology, strategy and family enterprise. We combine academic rigour with real-world application — and a shared belief that families who invest in their 'us-ness' build something that lasts.
-
Ross is a strategy specialist with a decade of experience in finance and aged care. He holds an MBA and is completing a Masters of Business Psychology. A third-generation family business leader, Ross brings firsthand experience of the challenges FULFIL is designed to solve.
-
Alex is a Professor of Psychology and has authored 16 books and over 350 peer-reviewed articles on leadership, identity and group dynamics. He was made a Member of the Order of Australia for his contribution to psychology.
-
Catherine is a Professor of Clinical Psychology whose research focuses on identity, social connectedness and wellbeing across life transitions. She is the author of two landmark volumes on the social cure.
-
Blake is an applied researcher and advisor who specialises in translating social identity research into practical tools for leadership and group performance. He holds a PhD in organisational psychology and has worked with executive teams and governments across Australia and internationally.
-
Tarli is a workplace wellbeing specialist with expertise in identity, psychological safety and group performance. She has designed and evaluated more than 15 identity-based programs across health, education and industry.
Begin your
family's journey
Whether you're navigating succession, preparing for next-generation leadership, or simply want to strengthen the bonds that hold your family together — we'd love to hear from you.

