The Family Business Tree
Twenty things can shape a family business. How important do you think each one is?
Move each dot to a score from 0 (not at all important) to 10 (extremely important). Go with your first instinct. There are no right answers.
This is an interactive reflection exercise, not a diagnostic assessment. It shows what you consider important, not how your business is performing.
This takes about four minutes. It is anonymous: your scores are stored without any identifying details to help FULFIL understand what people in family businesses consider important. You can download your results at the end without giving us any contact details.
A little context
These five questions help us see how views differ across family businesses. They are optional and anonymous. Leave any of them as they are if you prefer.
Your tree
Ten of the factors you rated are above ground: the visible, operational things a business needs. The other ten are below ground: the social conditions that hold a family business together. Your tree is drawn from your two average scores, so it shows how much importance you give each side. It does not show how your business is doing.
Above ground
Below ground
Compare trees
Priorities look different from different seats around the table. Ask the people who share your business to draw their trees, then talk about where they differ. If that conversation raises questions you would like to work through, we are glad to talk.